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The Importance Of Professional Web Content
When small businesses or individuals decide to sell their goods or services online, their initial thought often is, “I need my site designed with all the latest eye-popping graphics, if I want to capture my visitor’s attention.” While a well structured and aesthetically pleasing website is important, focused and well written content is the single most important element in maintaining your visitor’s interest and increasing the likelihood of them returning to your site in the future. Websites that incorporate too many visual bells and whistles are needlessly drawing their visitor’s attention away from the content they are delivering.
Establishing Professionalism In Today's Business World
One of great things about taking business online is the ability to even the playing field. Small businesses or individuals can present a sense of professionalism on par with even the biggest of corporations. Professionalism is essential is establishing credibility and building a strong customer base. Online customers are a savvy lot, able to quickly differentiate solid well-thought out content from poorly created content.
Search engines don’t care about your website’s design
We all know the importance of having a good page rank by Google when it comes to generating traffic to a website. What many people don’t realize is that when indexing pages, Google is color blind. Google gives page ranking preference to well focused, relevant, and unique content. Quality is king in the land of search engine rankings. It goes without saying that an increased web page ranking can significantly help a business’s bottom line, which is creating profit.
Keeping Content Fresh And Unique
It doesn’t take a seasoned internet user to notice how much of the information available on the internet is recycled. Unimaginative content is not only off-putting to many website visitors; such content is frowned upon by Google’s indexing bots. Rehashed content can result in low search engine page rankings, which decreases website traffic and ultimately sales.
The Bottom Line: It's All About Content
The bottom line is quality content counts most when designing marketing strategies and copy for your website. It’s a lesson often difficult for small business owners who bring their business online to grasp. Let other business websites have all the glitzy and flashy graphics. Such misuse of graphics will detract from what visitors want most; content.
